Formula First

Our mission is to craft clean, high-performance hair, skin, and body care formulas that you can trust will be good for you and the planet! We believe the magic lies in what's inside a formula, not just what isn't— that's why we explain the function and source of every ingredient we use right here in our Ingredient Glossary. To see the full ingredient list for any formula, just click the "Ingredients" tab on the product's page. Not sure what a particular ingredient is? Find out below!

Why Seeds?

The seed is the most concentrated part of the plant, and an ideal choice for top quality ingredients. It’s where a plant’s nutrients are encased and protected from environmental elements, so they remain in their purest form. Seeds contain high concentrations of omega-3 fatty acids, antioxidants, phytosterols, carotene, and vitamins A, C, D and E.

Ingredient Integrity

We use the cold press and expeller methods to extract oil from our seeds (as opposed to using chemical solvents.) These methods use mechanical pressure to release the oil. This takes more time and extracts less oil, but we feel it’s worth it to maintain the integrity of oils and to ensure the highest level of purity.

Clean, Self-Preserving Fragrances

We give our formulas their unique aromas using 100% natural blends of essential oils and plant extracts. These appear in our ingredients lists simply as “fragrance.” Rest assured— they will never contain parabens, pthalates, EDTA, preservatives, or animal byproducts. You can read more on the scent impressions of each aroma on our product pages, under “product details”.

Glossary

A

ACACIA SENEGAL GUM (Acacia Tree)

Natural gums used to improve texture and stability of cosmetics

ALCOHOL DENAT. (Corn)

Improves spray-ability and drying time of the product

ALOE BARBADENSIS LEAF JUICE POWDER

Soothes and moisturizes hair and skin

ANHYDROXYLITOL (Sugar)

Moisturizing ingredient for hair and skin

ANTHEMIS NOBILIS FLOWER OIL (Chamomile)

Natural essential oil known for its anti-irritation properties

ARGANIA SPINOSA KERNEL OIL (Argan)

Provides shine, conditioning and improved comb-ability

ARGININE HCL (Vegetable)

Protein that protects the hair and stimulates the scalp

ASCORBYL GLUCOSIDE (Citrus Fruit)

Stable form of Vitamin C that enhances skin radiance and increases anti-oxidant protection

AVENA SATIVA KERNEL FLOUR (Oat)

Gentle exfoliant that helps clear build-up on scalp

B

BEHENTRIMONIUM CHLORIDE (Rapeseed)

Mild conditioning agent that improves wet and dry comb-ability and mends split ends

BENTONITE

Lightweight clay that helps in soothing the skin

BUTYROSPERMUM PARKII (Shea Butter)

Deeply moisturizing butter that is rich in Vitamin A

C

C12-20 ALKYL GLUCOSIDE (Vegetable)

Mild cleansing agent made from vegetables

C14-22 ALCOHOLS (Vegetable)

Mild emulsifier made from vegetable sources

CAMELLIA SINENSIS LEAF EXTRACT (Green Tea)

Deeply moisturizing and antioxidant agent

CAMELLIA SINENSIS LEAF EXTRACT (White Tea)

Deeply moisturizing and antioxidant agent

CAMELINA SATIVA SEED OIL (Camelina)

Natural, lightweight oil extracted from green tea to provide extra moisturization and skin smoothening

CAPRYLIC/CAPRIC TRIGLYCERIDE (Coconut)

Lightweight oil derived from coconuts that provides smoothness and moisture

CAPRYLOYL GLYCERIN/SEBACIC ACID COPOLYMER (Castor/Coconut)

Provides shine and smoothes while also improving comba-ability

CARAMEL

Natural color derived from sugar

CARRAGEENAN (Seaweed)

Viscosity-adjustment ingredient used to thicken and stabilize products

CARTHAMUS TINCTORIUS SEED OIL (Safflower)

Vegetable oil that provides moisture, shine and improves comb-ability

CERA ALBA (Beeswax)

Natural wax that calms and soothes skin while sealing in moisture

CETEARYL ALCOHOL (Mixed Plants)

Mild emulsifier derived from plants

CETEARYL GLUCOSIDE (Coconut/Sugar)

Mild emulsifier derived from coconut and sugar

CETEARYL OLIVATE (Olive)

Mild emulsifier derived from oil

CETYL PALMITATE (Palm)

Gentle emollient for skin and hair

CITRIC ACID

Mild acid used for pH adjustment

CITRUS AURANTIUM BERGAMIA FRUIT OIL (Bergamot)

Natural essential oil to provide citrus scent

CITRUS PARADISI SEED OIL (Grapefruit)

Natural oil that is rich with emollients and is an anti-irritant

COCAMIDOPROPYL HYDROXYSULTAINE (Coconut)

Gentle cleansing agent that can be used for skin and hair products

COCO-BETAINE (Coconut)

Gentle cleansing agent that can be used for skin and hair products

COCO-CAPRYLATE (Coconut)

Natural, lightweight emollient derived from coconuts

COCO-GLUCOSIDE (Vegetables)

Gentle cleansing agent dervied from vegetables like coconut

COCONUT ALKANES

Natural replacement of silicones to give slip and shine - naturally

COCOS NUCIFERA FRUIT POWDER (Coconut)

Moisturizes and protects the skin's barrier

COCOS NUCIFERA OIL (Coconut)

Plant-derived oil used for its calming and anti-stress properties

CURCUMA LONGA ROOT POWDER (Turmeric)

Offers natural coloring to products and powerful anti-inflammatory properties

D

DAUCUS CAROTA SATIVA EXTRACT (Carrot)

Contains vitamin E and some fatty acids that give antioxidant and barrier repairing properties

DEAD SEA SALT

Used in cosmetics to soften the skin or in scrubs to help with exfoliation of dead cells

DIHEPTYL SUCCINATE (Castor)

Light emollient for skin and hair

DISODIUM COCOYL GLUTAMATE (Coconut)

Gentle surfactant derived from coconut oil

DISODIUM PHOSPHATE

Stabilizing agent

DISTEAROYLETHYL DIMONIUM CHLORIDE (Vegetable)

Mild conditioning and anti-frizz agent while also improving wet and dry comb-ability

E

EUPHORBIA CERIFERA WAX (Candelilla)

Vegetable-derived wax that calms and soothes skin and seals in moisture

G

GALACTOARABINAN (Larch Tree)

Natural gum used to improve the texture and stability of cosmetics

GERANIUM MACULATUM EXTRACT

Moisturizing and aroma-enhancing agent

GLUCONOLACTONE (Glucose Syrup)

Mild chelating (binding) and stabilizing agent

GLYCERIN (Vegetable)

Moisturizing humectant that draws water to the hair and skin

GLYCERYL OLEATE (Vegetable)

Mild emulsifier and co-surfactant derived from vegetables

GLYCERYL STEARATE (Coconut)

Mild emulsifier derived from coconuts

GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE (Guar Beans)

Natural conditioning and thickening agent with anti-frizz properties

H

HELIANTHUS ANNUUS SEED OIL (Sunflower)

Rich in oleic oils causing conditioning, moisturizing and nourishing properties

HEPTYL UNDECYLENATE (Vegetable)

Natural replacement of silicones to give slip and shine -naturally

HYDRATED SILICA

Gentle and safe material with porous spheres that help keep product dry and prevents caking

HYDROLYZED ADANSONIA DIGITATA SEED PROTEIN (Baobab)

Helps repair and strengthen hair by supporting the hair's protein matrix for more resiliency

HYDROLYZED ALGIN

Hair conditoning agent

HYDROLYZED CHESTNUT EXTRACT

Very rich in natural anti-oxidants and free-radical inhibitors

HYDROLYZED QUINOA PROTEIN

A complete protein, containing all eight essential amino acids, that increases the hair's volume and moisture

HYDROLYZED RICE PROTEIN

Protein that helps to add volume to the hair along with protection from harmful UV rays

HYDROLYZED SOY PROTEIN

Protein that helps to protect and soften the hair and give excellent wet/dry comb-ability

HYDROXYETHYLCELLULOSE (Soft Wood)

Natural gum that provides product consistency

I

IRON OXIDE

Natural coloring agent

J

JOJOBA ESTERS

Natural exfoliant made from jojoba oil which also provides hydration

JUGLANS REGIA SEED OIL (Walnut)

Moisture-enhancing emollient

JUGLANS REGIA SHELL POWDER (Walnut)

Natural exfoliant that removes unnecessary build-up from skin and scalp

K

KAOLIN (Clay)

Lightweight clay that helps in soothing the skin

L

LAURYL GLUCOSIDE (Sugar)

Gentle surfactant derived from sugar

LAVANDULA ANGUSTIFOLIA FLOWER EXTRACT (Lavender)

Soothing, moisturizing and aroma-enhancing agent

LIMNANTHES ALBA SEED OIL (Meadowfoam)

Natural, lightweight oil that provides smoothness, moisture and shine

M

MANGIFERA INDICA SEED BUTTER (Mango)

Rich in fatty acids and relieves dry, irritated scalp

MALTODEXTRIN

Gentle moisturizing and conditioning agent

MENTHOL (Mint)

Invigorating and tingling material derived from peppermint

O

OLEA EUROPAEA FRUIT OIL (Olive)

Natural, lightweight oil that provides smoothness, moisture and shine

ORYZA SATIVA BRAN OIL (Rice)

Helps to moisturize, soften and protect skin during the day and reduces the appearance of fine lines and wrinkles

P

PISUM SATIVUM EXTRACT (Pea)

Preserves the hair follicle and protects against UV and environmental damage

POLYGLYCERYL-2 STEARATE (Vegetable) 

Mild emulsifier and moisturizing agent

POLYQUATERNIUM-10

Gentle conditioning agent

POTASSIUM SORBATE

Natural preservative

PROPANEDIOL (Corn Sugar)

Light moisturizing humectant that draws water to the hair and skin

PRUNUS ARMENIACA SEED POWDER (Apricot)

Exfoliating and cleansing powder derived from apricots

PULLULAN (Tapioca)

Natural gums used to improve the texture and stability of cosmetics

PUMICE

Made from sand and provides exfoliating properties

Q

QUILLAJA SAPONARIA WOOD EXTRACT

Organic and natural cleansing and foaming agent

R

RED IRON OXIDE

Natural colorant

RICINUS COMMUNIS SEED OIL (Castor)

Rich oil providing extra shine and moisture

RUBUS IDAEUS SEED OIL (Raspberry)

Natural emollient with nourishing properties

S

SAPINDUS LAURIFOLIA FRUIT POWDER (Aritha)

Natural cleansing and foaming agent

SERINE (Vegetable)

Hair conditioning agent that replenishes cysteine levels in the hair to keep it strong and smooth

SIMMONDSIA CHINENSIS SEED OIL (Jojoba)

Light oil that easily absorbs into the skin for lightweight moisturization and is similar to the natural squalanes found in the skin

SODIUM BENZOATE

Natural preservative

SODIUM BICARBONATE

Helps in improving the foaming and cleansing of product

SODIUM C14-16 OLEFIN SULFONATE

Primary sulfate free cleansing agent

SODIUM COCOYL GLUTAMATE (Coconut)

Mild surfactant and cleansing agent derived from coconuts

SODIUM LAURYL GLUCOSE CARBOXYLATE (Sugar/Coconut)

Sugar-based surfactant and mild cleansing agent

SODIUM LAURYLGLUCOSIDES HYDROXYPROPYLSULFONATE (Coconut)

Mild surfactant and cleansing agent derived from coconuts

SODIUM METHYL COCOYL TAURATE (Coconut)

Mild surfactant and cleansing agent derived from coconuts

SORBITAN OLEATE (Glucose)

Dispersing agent with emollient properties

SORBITAN OLIVATE (Olive)

Emulsifying agent derived from the fatty acids of olive oil

SORBITAN PALMITATE (Palm)

Natural emollient with nourishing properties

SORBITOL (Fruit)

Moisturizing humectant that draws water to the hair and skin

SOY AMINO ACIDS

Powerful hair strengthener and volumizing agent

STEARYL ALCOHOL (Coconut)

Emulsifying and conditioning agent derived from coconuts

T

TAPIOCA STARCH

Used as a natural thickener and texture enhancer that also helps to stabilize emulsions and aid in the delivery of actives

THREONINE (Vegetable)

Amino acid derived from vegetables that conditions the hair

TITANIUM DIOXIDE (CI 77891)

Natural colorant, opacifying agent with sun-protectant properties

TOCOPHEROL (Vegetable)

Natural form of Vitamin E that provides anti-oxidation and anti-irritant properties

TREHALOSE (Sugar)

Natural sugar used to moisturize, protect and soften the skin

W

WHEAT AMINO ACIDS

Powerful hair strengthener and volumizing agent

X

XANTHAN GUM (Sugar)

Natural gum that provides product consistency

XYLITOL (Sugar)

Moisturizing and binding ingredient for hair and skin

XYLITYLGLUCOSIDE (Sugar)

Moisturizing ingredient that improves skin moisturization