Formula First
Our mission is to craft clean, high-performance hair, skin, and body care formulas that you can trust will be good for you and the planet! We believe the magic lies in what's inside a formula, not just what isn't— that's why we explain the function and source of every ingredient we use right here in our Ingredient Glossary. To see the full ingredient list for any formula, just click the "Ingredients" tab on the product's page. Not sure what a particular ingredient is? Find out below!
Why Seeds?
The seed is the most concentrated part of the plant, and an ideal choice for top quality ingredients. It’s where a plant’s nutrients are encased and protected from environmental elements, so they remain in their purest form. Seeds contain high concentrations of omega-3 fatty acids, antioxidants, phytosterols, carotene, and vitamins A, C, D and E.
Ingredient Integrity
We use the cold press and expeller methods to extract oil from our seeds (as opposed to using chemical solvents.) These methods use mechanical pressure to release the oil. This takes more time and extracts less oil, but we feel it’s worth it to maintain the integrity of oils and to ensure the highest level of purity.
Clean, Self-Preserving Fragrances
We give our formulas their unique aromas using 100% natural blends of essential oils and plant extracts. These appear in our ingredients lists simply as “fragrance.” Rest assured— they will never contain parabens, pthalates, EDTA, preservatives, or animal byproducts. You can read more on the scent impressions of each aroma on our product pages, under “product details”. Also check out our Clean Fragrance Hub to learn more.
Glossary
A
ACACIA SENEGAL GUM (Acacia Tree)
Natural gums used to improve texture and stability of cosmetics
ALCOHOL DENAT. (Corn)
Improves spray-ability and drying time of the product
ALOE BARBADENSIS LEAF JUICE POWDER
Soothes and moisturizes hair and skin
ANHYDROXYLITOL (Sugar)
Moisturizing ingredient for hair and skin
ANTHEMIS NOBILIS FLOWER OIL (Chamomile)
Natural essential oil known for its anti-irritation properties
ARGANIA SPINOSA KERNEL OIL (Argan)
Provides shine, conditioning and improved comb-ability
ARGININE HCL (Vegetable)
Protein that protects the hair and stimulates the scalp
ASCORBYL GLUCOSIDE (Citrus Fruit)
Stable form of Vitamin C that enhances skin radiance and increases anti-oxidant protection
AVENA SATIVA KERNEL FLOUR (Oat)
Gentle exfoliant that helps clear build-up on scalp
B
BEHENTRIMONIUM CHLORIDE (Rapeseed)
Mild conditioning agent that improves wet and dry comb-ability and mends split ends
BENTONITE
Lightweight clay that helps in soothing the skin
BUTYROSPERMUM PARKII (Shea Butter)
Deeply moisturizing butter that is rich in Vitamin A
C
C12-20 ALKYL GLUCOSIDE (Vegetable)
Mild cleansing agent made from vegetables
C14-22 ALCOHOLS (Vegetable)
Mild emulsifier made from vegetable sources
CAMELLIA SINENSIS LEAF EXTRACT (Green Tea)
Deeply moisturizing and antioxidant agent
CAMELINA SATIVA SEED OIL (Camelina)
Natural, lightweight oil extracted from green tea to provide extra moisturization and skin smoothening
CAPRYLIC/CAPRIC TRIGLYCERIDE (Coconut)
Lightweight oil derived from coconuts that provides smoothness and moisture
CAPRYLOYL GLYCERIN/SEBACIC ACID COPOLYMER (Castor/Coconut)
Provides shine and smoothes while also improving comba-ability
CARAMEL
Natural color derived from sugar
CARRAGEENAN (Seaweed)
Viscosity-adjustment ingredient used to thicken and stabilize products
CARTHAMUS TINCTORIUS SEED OIL (Safflower)
Vegetable oil that provides moisture, shine and improves comb-ability
CERA ALBA (Beeswax)
Natural wax that calms and soothes skin while sealing in moisture
CETEARYL ALCOHOL (Mixed Plants)
Mild emulsifier derived from plants
CETEARYL GLUCOSIDE (Coconut/Sugar)
Mild emulsifier derived from coconut and sugar
CETEARYL OLIVATE (Olive)
Mild emulsifier derived from oil
CETYL PALMITATE (Palm)
Gentle emollient for skin and hair
CITRIC ACID
Mild acid used for pH adjustment
CITRUS AURANTIUM BERGAMIA FRUIT OIL (Bergamot)
Natural essential oil to provide citrus scent
CITRUS PARADISI SEED OIL (Grapefruit)
Natural oil that is rich with emollients and is an anti-irritant
COCAMIDOPROPYL HYDROXYSULTAINE (Coconut)
Gentle cleansing agent that can be used for skin and hair products
COCO-BETAINE (Coconut)
Gentle cleansing agent that can be used for skin and hair products
COCO-CAPRYLATE (Coconut)
Natural, lightweight emollient derived from coconuts
COCO-GLUCOSIDE (Vegetables)
Gentle cleansing agent dervied from vegetables like coconut
COCONUT ALKANES
Natural replacement of silicones to give slip and shine - naturally
COCOS NUCIFERA FRUIT POWDER (Coconut)
Moisturizes and protects the skin's barrier
COCOS NUCIFERA OIL (Coconut)
Plant-derived oil used for its calming and anti-stress properties
CURCUMA LONGA ROOT POWDER (Turmeric)
Offers natural coloring to products and powerful anti-inflammatory properties
D
DAUCUS CAROTA SATIVA EXTRACT (Carrot)
Contains vitamin E and some fatty acids that give antioxidant and barrier repairing properties
DEAD SEA SALT
Used in cosmetics to soften the skin or in scrubs to help with exfoliation of dead cells
DIHEPTYL SUCCINATE (Castor)
Light emollient for skin and hair
DISODIUM COCOYL GLUTAMATE (Coconut)
Gentle surfactant derived from coconut oil
DISODIUM PHOSPHATE
Stabilizing agent
DISTEAROYLETHYL DIMONIUM CHLORIDE (Vegetable)
Mild conditioning and anti-frizz agent while also improving wet and dry comb-ability
E
EUPHORBIA CERIFERA WAX (Candelilla)
Vegetable-derived wax that calms and soothes skin and seals in moisture
G
GALACTOARABINAN (Larch Tree)
Natural gum used to improve the texture and stability of cosmetics
GERANIUM MACULATUM EXTRACT
Moisturizing and aroma-enhancing agent
GLUCONOLACTONE (Glucose Syrup)
Mild chelating (binding) and stabilizing agent
GLYCERIN (Vegetable)
Moisturizing humectant that draws water to the hair and skin
GLYCERYL OLEATE (Vegetable)
Mild emulsifier and co-surfactant derived from vegetables
GLYCERYL STEARATE (Coconut)
Mild emulsifier derived from coconuts
GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE (Guar Beans)
Natural conditioning and thickening agent with anti-frizz properties
H
HELIANTHUS ANNUUS SEED OIL (Sunflower)
Rich in oleic oils causing conditioning, moisturizing and nourishing properties
HEPTYL UNDECYLENATE (Vegetable)
Natural replacement of silicones to give slip and shine -naturally
HYDRATED SILICA
Gentle and safe material with porous spheres that help keep product dry and prevents caking
HYDROLYZED ADANSONIA DIGITATA SEED PROTEIN (Baobab)
Helps repair and strengthen hair by supporting the hair's protein matrix for more resiliency
HYDROLYZED ALGIN
Hair conditoning agent
HYDROLYZED CHESTNUT EXTRACT
Very rich in natural anti-oxidants and free-radical inhibitors
HYDROLYZED QUINOA PROTEIN
A complete protein, containing all eight essential amino acids, that increases the hair's volume and moisture
HYDROLYZED RICE PROTEIN
Protein that helps to add volume to the hair along with protection from harmful UV rays
HYDROLYZED SOY PROTEIN
Protein that helps to protect and soften the hair and give excellent wet/dry comb-ability
HYDROXYETHYLCELLULOSE (Soft Wood)
Natural gum that provides product consistency
I
IRON OXIDE
Natural coloring agent
J
JOJOBA ESTERS
Natural exfoliant made from jojoba oil which also provides hydration
JUGLANS REGIA SEED OIL (Walnut)
Moisture-enhancing emollient
JUGLANS REGIA SHELL POWDER (Walnut)
Natural exfoliant that removes unnecessary build-up from skin and scalp
K
KAOLIN (Clay)
Lightweight clay that helps in soothing the skin
L
LAURYL GLUCOSIDE (Sugar)
Gentle surfactant derived from sugar
LAVANDULA ANGUSTIFOLIA FLOWER EXTRACT (Lavender)
Soothing, moisturizing and aroma-enhancing agent
LIMNANTHES ALBA SEED OIL (Meadowfoam)
Natural, lightweight oil that provides smoothness, moisture and shine
M
MANGIFERA INDICA SEED BUTTER (Mango)
Rich in fatty acids and relieves dry, irritated scalp
MALTODEXTRIN
Gentle moisturizing and conditioning agent
MENTHOL (Mint)
Invigorating and tingling material derived from peppermint
O
OLEA EUROPAEA FRUIT OIL (Olive)
Natural, lightweight oil that provides smoothness, moisture and shine
ORYZA SATIVA BRAN OIL (Rice)
Helps to moisturize, soften and protect skin during the day and reduces the appearance of fine lines and wrinkles
P
PISUM SATIVUM EXTRACT (Pea)
Preserves the hair follicle and protects against UV and environmental damage
POLYGLYCERYL-2 STEARATE (Vegetable)
Mild emulsifier and moisturizing agent
POLYQUATERNIUM-10
Gentle conditioning agent
POTASSIUM SORBATE
Natural preservative
PROPANEDIOL (Corn Sugar)
Light moisturizing humectant that draws water to the hair and skin
PRUNUS ARMENIACA SEED POWDER (Apricot)
Exfoliating and cleansing powder derived from apricots
PULLULAN (Tapioca)
Natural gums used to improve the texture and stability of cosmetics
PUMICE
Made from sand and provides exfoliating properties
Q
QUILLAJA SAPONARIA WOOD EXTRACT
Organic and natural cleansing and foaming agent
R
RED IRON OXIDE
Natural colorant
RICINUS COMMUNIS SEED OIL (Castor)
Rich oil providing extra shine and moisture
RUBUS IDAEUS SEED OIL (Raspberry)
Natural emollient with nourishing properties
S
SAPINDUS LAURIFOLIA FRUIT POWDER (Aritha)
Natural cleansing and foaming agent
SERINE (Vegetable)
Hair conditioning agent that replenishes cysteine levels in the hair to keep it strong and smooth
SIMMONDSIA CHINENSIS SEED OIL (Jojoba)
Light oil that easily absorbs into the skin for lightweight moisturization and is similar to the natural squalanes found in the skin
SODIUM BENZOATE
Natural preservative
SODIUM BICARBONATE
Helps in improving the foaming and cleansing of product
SODIUM C14-16 OLEFIN SULFONATE
Primary sulfate free cleansing agent
SODIUM COCOYL GLUTAMATE (Coconut)
Mild surfactant and cleansing agent derived from coconuts
SODIUM LAURYL GLUCOSE CARBOXYLATE (Sugar/Coconut)
Sugar-based surfactant and mild cleansing agent
SODIUM LAURYLGLUCOSIDES HYDROXYPROPYLSULFONATE (Coconut)
Mild surfactant and cleansing agent derived from coconuts
SODIUM METHYL COCOYL TAURATE (Coconut)
Mild surfactant and cleansing agent derived from coconuts
SORBITAN OLEATE (Glucose)
Dispersing agent with emollient properties
SORBITAN OLIVATE (Olive)
Emulsifying agent derived from the fatty acids of olive oil
SORBITAN PALMITATE (Palm)
Natural emollient with nourishing properties
SORBITOL (Fruit)
Moisturizing humectant that draws water to the hair and skin
SOY AMINO ACIDS
Powerful hair strengthener and volumizing agent
STEARYL ALCOHOL (Coconut)
Emulsifying and conditioning agent derived from coconuts
T
TAPIOCA STARCH
Used as a natural thickener and texture enhancer that also helps to stabilize emulsions and aid in the delivery of actives
THREONINE (Vegetable)
Amino acid derived from vegetables that conditions the hair
TITANIUM DIOXIDE (CI 77891)
Natural colorant, opacifying agent with sun-protectant properties
TOCOPHEROL (Vegetable)
Natural form of Vitamin E that provides anti-oxidation and anti-irritant properties
TREHALOSE (Sugar)
Natural sugar used to moisturize, protect and soften the skin
W
WHEAT AMINO ACIDS
Powerful hair strengthener and volumizing agent
X
XANTHAN GUM (Sugar)
Natural gum that provides product consistency
XYLITOL (Sugar)
Moisturizing and binding ingredient for hair and skin
XYLITYLGLUCOSIDE (Sugar)
Moisturizing ingredient that improves skin moisturization