We power our high-performance hair, skin, and body care with seed oils and extracts, because seeds are where a plant's nutrients are encased, protected from environmental elements, and where they remain in their purest form. We imagine a future where clean, trustworthy formulations and sustainable decision-making are the industry standards, so we act as if they are.
All of our products are made in the USA!
You may remember that Seed Phytonutrients was launched as an incubator brand within the L'Oréal group in 2018, but just after our second year, we were purchased by the family of our formulator, who have a long history of crafting formulas in the natural beauty industry, and for Seed Phytonutrients since the brand was only a concept. You could say we've returned to our roots!