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This post was written by Chanda Stacker and used with her permission. To learn more about Chanda, visit www.pancakestacker.com.
Last week, I had the pleasure of being introduced to L’Oréal’s new incubator beauty brand, Seed Phytonutrients. I know what you’re thinking (because I was, too)—another beauty brand? Do we really need one? Probably not, if it’s just another brand. But after spending the day with the Seed Phytonutrients team, I quickly realized that they’re far from that. They’re a brand ready to change the sustainability sphere and are already sparking conversations to help make sure that we, as consumers, are, too. Intrigued? I thought you might be. Read on to hear about my day and this new brand that you need to know about.
First thing’s first – Seed is set to launch this January 2018, so consider this your special sneak peek on what’s to come. Seed is the brainchild of Shane Wolf, who has deep ties to the environment and organic farming. In launching the brand, Wolf wanted to create a sustainable beauty brand that was conscious of the health of organic farming. Cue Seed. Seed’s whole mission is “to plant the seeds of health, well-being and sustainability for future generations.” Big mission, no? Despite the big talks, Seed actually walks the walk.
My day with the brand began at the Ecologic factory, where I got a firsthand look into Seed’s packaging. For those who may not be familiar, Ecologic is made with 100% recycled material. The brand literally takes newspaper, paper bits, cardboard , etc. and grind them up to create what is essentially paper mush. The paper mush then transforms into beautiful, recycled packaging. Same goes with plastic. They take plastic, grind it up, and make it 100% reusable. I know it seems like such a simple thought, but think about how many of your beauty products aren’t 100% recyclable. Everything from Seed’s bottle to the pump can be recycled, making for a zero waste situation. And that’s just the outside! Now, the inside. All of Seed’s products derive from..well, seeds. The brand works with organic farmers to ensure that over-commercialization of seeds isn’t a problem. Instead of paying for what is usable from the crop harvest, Seed pays farmers ahead of time, ensuring that the farmers are truly put first.
After touring the factory, we were taken to Wente Vineyard in Livermore, where we had the pleasure of touring the vineyard’s garden and farm. We saw where Wente sourced all of the food for the meal that we subsequently enjoyed. And let me tell you, the food is honestly some of the best good I have ever had. It was noticeably fresh and deliciously prepared. Along with our lunch, we learned even more about the plastic industry. Each talk offering more inspiration than the one before it. Maybe I’m drinking the kool-aid, but I am genuinely excited about Seed’s launch. A brand that is passionately changing the landscape of sustainable beauty is a beautiful thing.