A Visit with the Seed Squad: We’re Not in Paris Anymore

Doylestown, PA, home of Seed Phytonutrients’ headquarters, is a far cry from L’Oréal’s glossy offices in New York City and Paris. And they wouldn’t have it any other way.

After a decade spent working as a beauty editor, I’ve come to expect certain things from the headquarters of any cosmetics company. Lots of black and white surfaces, for instance—invariably glossy and always miraculously unspoiled by fingerprints. The higher the office floor, the more powerful the designer-clad employee, who typically arrives breathlessly late for meetings via chauffeured town car.

So you can imagine my shock when industry veteran Shane Wolf offered to give me a ride—via pick-up truck—to the HQ of his latest venture, a skin- and haircare line called Seed Phytonutrients. Then again, Wolf isn’t doing anything by the book with this particular launch. Every synthetic-free shampoo and hand salve relies on the potent extracts of organically grown seeds and comes packaged in the most environmentally friendly materials possible. Oh, and the brand’s executive suites? They sit some ninety miles southwest of Manhattan, in Doylestown, Pennsylvania, population 8,830.