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Shane And Shawn

Executive, Farmer, Animal Rescuer: The Many Roles of Seed Phytonutrients’ Shane Wolf

Annie Tomlin • October 30, 2017

Shane Wolf manages three major beauty brands––and a 10-acre organic farm and rescue animal sanctuary in Bucks County, PA. You can take the boy off the farm...but not for long. Pretend that you're the worldwide manager of one of the best-known hair-care brands in the world. When it comes to million-dollar decisions, you make the final call. Your work week might take you from a creative brainstorm
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A Visit With the Seed Squad: We’re Not in Paris Anymore

Annie Tomlin • October 24, 2017

Doylestown, PA, home of Seed Phytonutrients’ headquarters, is a far cry from L'Oréal’s glossy offices in New York City and Paris. And they wouldn't have it any other way. After a decade spent working as a beauty editor, I've come to expect certain things from the headquarters of any cosmetics company. Lots of black and white surfaces, for instance—invariably glossy and always miraculously
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Beauty Bites: Seed Phytonutrients

Chanda Stacker • September 28, 2017

This post was written by Chanda Stacker and used with her permission. To learn more about Chanda, visit www.pancakestacker.com. Last week, I had the pleasure of being introduced to L'Oréal's new incubator beauty brand, Seed Phytonutrients. I know what you're thinking (because I was, too) - another beauty brand? Do we really need one? Probably not, if it's just another brand. But after spending
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Sowing the Seeds of Sustainability Within the Global Beauty Industry

Annie Tomlin • August 23, 2017

A small group of execs pay more than mere lip service to sustainability by launching a personal-care brand that puts independent, organic farmers first. Meet the trailblazers behind Seed Phytonutrients. It’s 8 a.m. on a relentlessly sunny July morning at Barefoot Botanicals, a small organic herb farm in rural Pennsylvania. Elderberry plants sway in the breeze, a rooster crows in the distance, an
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